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Direct Marketing Company: Learning About Call to Action Marketing

A call to action (CTA) marketing refers to the manner of advertising specially designed in prompting an immediate response or encouraging an immediate sale. CTA utilizes words, phrases or sentences that are incorporated into web pages, advertising messages or sales scripts, encouraging customers to take immediate action. When it comes to marketing principles, a call to action is an instruction to the target audience uniquely designed in provoking an immediate response, using an imperative verb such as “find out more‘”, “you may visit our store” or “call now”. Other forms of CTA taglines involve using strong reasons why customers should avail a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer only’ or ‘offer will expire soon’) or a special deal accompanied by a time constraint like “order before midnight to receive a free gift”.

The ultimate key to a powerful call to action is by providing customers with compelling reasons to purchase immediately rather than deferring purchase decisions. A CTA may come in a form of demanding request, requesting a consumer to buy the product or provide contact information and personal details, or non-demanding request such as “watch this video” or “choose a color”. Direct marketing companies are using CTA on their catalogs, flyers, brochures and email campaigns in order to show consumers how to take the next step further and to create a sense of urgency surrounding an offer. It has long recognized by successful sales representatives that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers, so CTA are commonly incorporated in the best lines of the most effective sales scripts. When it comes to web design and development, a CTA can be a website button, a banner or some type of text or graphics that prompts an online consumer to click it, and to continue down a conversion funnel which plays a crucial part of inbound marketing.

All call to action taglines have three things in common which include no obligation statement, telling people what to do next and encouraging people to respond to a right way. No obligation statements reduces or removes the risk involved and in many cases are asking people to try a free trial instead of a purchase. CTA utilizes a standard direct response, not leaving a room for people to wait or think about your offer. You don’t really need to provide the instructions for digital offers as consumers ar enow more comfortable responding to them. You may visit our direct website or homepage for other related marketing topics such as digital marketing and social media marketing.

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